Using tableau to deploy a self-service data governance and analytics solution

After a successful merger and acquisition a leading company from the banking and finance industry started facing challenges in dealing with massive piles of data. Further increasing the problems for them was the widely spread customer base across the country. This multinational company approached Glorious Insight after the initial setup failed. Read the whole case study to find out how we helped them by using Tableau to deploy a self-service data governance and analytics solution.

 

Customer background

The client is a leading banking and financial service company. It is a multinational company that spans its business all around the globe. It is the largest local investment bank and also holds a place in the largest tens of the world. The company provides a wide range of financial services to its geographically sparse customer base and is known to provide efficient services throughout.

                  

The size of the financial company clearly suggests that it works on massive piles of data. As the company grows, the size of the dataset increases, and it also becomes more diverse. This is where the company realized the need for robust automated data governance and analytics system and chose Glorious Insight for the job.

 

Challenges

The company has recently made some successful mergers and acquisitions. This led to tremendous growth and exponential expansion of the business. However, growth brings new challenges to the present system.

 

  • Initial set-up was no longer useful with huge datasets

With mergers and acquisitions, the company's data volume increased multiple times. The Initial IT-owned data analytics system used Excel and SQL Server for analytics and reports. A sudden increase in data volume caused significant data replication which made these tools inefficient.

 

  • Recent upgrades also fail to meet the requirements

The company then decided to go for a business-owned system for analytics and report generation. As these were to make a huge difference in decision making. Although the company chose recent and efficient tools, they fail to serve the purpose.

 

The company needed robust and reliable data governance that goes beyond just analytics. It needed the system to handle access control, data analysis, business priorities of the team, IT governance, and similar business aspects.

 

Solution

Glorious Insight worked with the analytics team of the company to evaluate different solution options. The search ended at the tableau platform. It is among the most powerful platforms for end-to-end data analytics. It provides secure, flexible, and powerful features which made it most suitable for the company’s task.

 

  • Functional aspect

Glorious Insight deployed the tableau platform as a core self-service data analytic tool. It worked at the enterprise level that helped in maintaining data integrity. The solution provided functional assistance to almost every lot of people. The most significant was the financial team and marketing team.

 

  • Features for the marketing team

The marketing team could analyze the customers' data in different forms. This helped them in website and app designing, the launch of new products, and promotions. The team could integrate this data with the lines of businesses to build stronger customer relationships. It could identify the optimal audience before launching new campaigns.

 

  • Features for the financial team

The system could generate self-service analytics reports regarding trading, sales analysis, risk analysis, etc that helped the financial team to streamline operations. It could use this information to provide a better banking experience to the customers.

 

  • Technical aspect

The higher management has played a vital role and been exceptionally helpful in deploying the tableau system. A huge team with 1200 developers and analytics was given the task to work on the new system. Special training sessions both online and offline were conducted to inspire and educate the new users.

Initially, the user base of the new platform was smaller, but the family grew over time. These business users worked in different departments for analytics and data governance purposes.

 

Results

Deployment of the new system with the tableau platform brought several positive changes to the company.

  • People working in different departments could analyze the data related to customers, accounts, and other services. The analysis was fast and accurate which helped in making profitable decisions at the right time.
  • It reduced the report time to a great extent. Reports were generated almost in real-time that elevated the effectiveness of the decisions made on their basis.
  • The company gets a better understanding of the market and predicts the trends more accurately.
  • The company could provide apps and dashboards for compliance data usage and risk management. This helped in bridging the difference between business and IT.