Improving Airport Operations and Growing Revenue: Customized Solution by Glorious InsightBlog by Glorious Insight
Improving Airport Operations and Growing Revenue: Customized Solution by Glorious Insight
There has been a significant transformation in the aviation industry with economies getting connected with each other in a remarkable way. Maturing relations or diplomacy between nations have paved the way for better Track 1 & Track 2 engagement that has strengthened business/trade relations, FDIs, and tourism.
This is a good sign nonetheless, considering that it has the potential to uplift the growth dynamics and build better connectivity not just between nations but even for industrial expansion that is happening indigenously within the country.
But such developments would demand better technological adoption in the aviation sector because the volume of domestic and international passengers for business & leisure would rise exponentially.
To cater to this phenomenon where airports would compete for limited resources, cutting edge infrastructure and new technologies can be a game-changer for passengers who are looking for safety and hassle-free travel experience. That’s where the need for digital transformation arises to deliver futuristic airport infrastructure to growing nations for ensuring their business continuity on a mass scale. AI & Big Data has emerged as the most amenable gateway for setting up a frugal IT infrastructure that can reduce the cost of operations and better experiences from safety, security, and cost-effectiveness standpoint.
Why Airports Need Airport Operations Analytics?
Location Tracking: Identifying key destinations based on insights done through predictive analysis that would suggest to them where to dedicate their resources.
Preferences of Customers: Data tracking of customers can help airports assess the food preferences of the passengers and accordingly they can set up the outlets at the airports for profit maximization.
Event Organization: As airports embrace digital transformation, the collection of data will allow them to use the information for further scaling their business. The airports can sell travelers profiles to retailers and airlines to give them better flying opportunities for any upcoming events. In this way, they might even act as a nexus between passengers, retailers, and airlines.
Weather Analysis: Airport predictive analytics systems can help airports understand the weather pattern and prepare the airports for passenger traffic. Such insights can help them bring a better experience to passengers even during adverse weather conditions.
Challenges Faced By Airports and Ways By Which Digital Transformation Can Help Them
Airports need to adapt to the new concept of Airport 4.0 for sustainability where they will embrace the digital transformation for streamlining process automation using mobile CRM technology, cloud, blockchain-based solutions, Big Data, Internet of Things, and Robotics. These smart upgrades could solve key bottlenecks by;
Providing agile technology solutions doesn’t mean just digitally connecting with the passengers but adding value to their experience via technology. Most airports have special custom applications built for passengers, but is that enough to surpass the expected standards passengers anticipate, or rather seek. Airports must look into an indoor navigation system that would further add value to the experience of customers at the airport.
The need for a real-time peer-to-peer airport business analytics interaction system using technology can help them have a better experience. For example, if passengers are given real-time push notifications that inform them about the change in the boarding gates. They would not be bothered about looking at large monitors and displays to get information, Using their mobile phones, everything will be available in a flash. A good indoor navigation system inside the airport can reduce the considerable stress of the passengers.
Queue management for baggage claim and airport parking can increase the scope for better revenues at the airport. It might be a surprising figure but almost 40.4% of the revenues collected at the airports are from non-aeronautical streams. In this contribution, retail plays a key role. So, what should be the best approach to deal with the problem where passengers do not have to spend much time taking boarding tickets, or undergoing airport duty-free or duty with stuff assessment process? Staffing ain’t a solution as it will increase the cost of operations and minimize profits, in case, if you are thinking about that.
Therefore, airports can use indoor analytics. These systems can help the airport management system to take necessary steps whenever they see overcrowding or queue formation at any place. They can set-up airport video analytics to track passenger behavior at specific retail points and prepare themselves to implement strategies that can help them up-sales at such points. Such an approach will help identify bottlenecks at the airport and resolve them efficiently.
Safety & Security
Incidences like 9/11, 2009 suicide air raid at Colombo airport, or the horrendous Brussels bombings in 2016 raise serious concerns for air travelers. With a tremendous spike in the events of terrorism, embracing technology transformation in the form of Indoor Ground Positioning & Asset Tracking will significantly improve the overall security standards at the airport. By deploying airport video analytics, any possible threats to safety and security can be neutralized. The airport authority will have access to the criminal database that they can feed in their system to track each and every individual at the airport via CCTV surveillance programs.
The safety standards will be further fortified via the indoor navigational system, where incidents will be tracked and monitored via digital maps within the airport vicinity and the administrative team will have full access to all the surrounding areas to avail necessary help and support whenever the need arises. Such a monitoring system will ensure security to passengers from every standpoint, whether it is man-made, technical, or infrastructural.
How will Airport Operational Analytics Help in Understanding Airport KPIs for Better Business Operations?
Airport Operations Analytics will be a game-changer to uplift passenger experience at the airport. Deploying analytics can help in understanding passenger’s patterns of purchase, buying habits, preferences, and their frequency at the airport. By analyzing the trends and patterns from a 360-degree angle, specific demands of passengers, traffic segmentation and even predicting the volume and traffic at the airport will be possible for better passenger-experience. A highly agile and scalable airport operational solution powered by AI and Big Data can make the complex processes at airports simplified for better business operations.
A win-win situation can be created for passengers and airlines when they get the following advantages;
Adequate flight Information like;
Departure Date & Time
Details of Departure of All flights From and To destination
Passenger e-Ticket Available with QR Scanners
Information of Passengers Class
Arrival Flights Airline and its Origins
Group of Passengers
In Between Check-in & Security
Time Stamps for Check-in
Check-In Sequence numbers
Baggage Numbers and Seat Numbers on QR Scanner
In Between Security & Boarding
Security Lanes Information & Their Access Availability
Late Passenger Auto Detection and Notification System
Shop Ids for Retail Purchases
Boarding Time Stamps
Missed Passengers Information
What Will be The Result of Understanding the KPIs for the Airports?
Optimization of Passenger Experience
Airports can run incentivization programs for early check-ins and proper security screening which will help optimize traffic and passenger flow at the airport.
Maximizing Dwelling Time
When passengers have connecting flights, or they are bound to stay at the airports for longer hours, incentive programs at retail outlets motivates them to buy. Airport business analytics provide actionable data to help stimulate the buying habits of the passenger by setting up stores in crowded areas of the airport.
Real-time data can easily mitigate traffic surges from the clustering of domestic and international passengers to provide better ambiance and convenience to passengers.
Retail Sales Analysis for Flights
Retail sales of passengers can be mined through their electronic time-stamped boarding passes that they can use to avail specific discounts and offers. In this way, a proper tracking mechanism can be placed to understand customer behavior and provide them with personalized benefits for setting up loyalty programs and other strategies to draw more passengers and further amplify revenues.
Setting Retails to Necessary Airport Parking Areas or Flight Allocation Point
Consumer/passenger data available at the airport can help grab actionable insights to influence decision making. This could begin with identifying the flight patterns, customer/passenger preferences, and areas witnessing significant footfall. Such insights will help set-up retail stores at key crowd points for maximum sales and profits.
What Airport Analytics Can Achieve For The Future of Airport 4.0?
Airport analytics will be strategic as well as clinical to help airports usher in the era of technological upgrades. Big Data has already transformed many sectors via predictive analysis, NLP and using airport analytics for simplifying operations; major airports can harness their potential by ;
Strategically gaining situational awareness, uplifting their revenues and profits.
Understanding fuel requirements
Helping in reducing the taxi time and fuel waste
Bettering operational efficiency with arrivals and departures getting further organized via technology
Mitigating overcrowding and loss of opportunities for revenue generation